Using an email marketing strategy is a method that hasn’t gotten old. It is true that email solicitation is one of the earliest forms of Internet marketing, but it is far from passe. Marketers are always reinventing and rethinking ways to make email marketing new, exciting, and even more effective. Use the ideas below to see how you can use email for yourself.
When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.
If you are emailing potential customers, consider following up with some video clip. You could try inserting a line within your message that tells them to order now. The ending of the message could inform these people that they can become a customer immediately by clicking on the provided link.
Only send your emails to clients and people that you know. Mailing messages to individuals with whom you are unacquainted will make you look like a spammer. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. They will just send your email to their spam folder, and it will be a huge waste of your time.
Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.
To make your customers enjoy getting your emails, provide them with discounts and also promotions that are only available to those on the mailing list. Email marketing makes your readers feel more valued, as well as encourages them to invite friends. You can grow your email list by offering a referral program.
To get the most of your email marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
While you want to use your email marketing to improve your sales. The only way to get potential customers to read your emails is to convince them that they have value. To do this, your emails should always contain concrete, useful information and relevant links, and not just generic sales fluff.
The messages you send need to be unique and emphasize a particular idea. Customers will have a more positive response to these types of messages as opposed to those that are impersonal and bland. You could have the CEO or president of your company sign their name at the bottom of the email to help your message make a better impression on your audience.
Include an audit memo on the follow-up emails that you send to your clients. Paste a link on your message that tells them to download this right now. The ending postscript could convince these clients that now is the time for them to experience success, and they can do so by following the link provided.
Your customers will be more open to your email marketing campaign if you let them choose the frequency of your messages when they sign up. Knowing how often they can expect to hear from you will keep them from feeling surprised or overwhelmed by your messages. This will make them more receptive to what you have to say.
Try sending birthday messages to your subscribers. You can allow a place when your readers sign up to include their birth dates. When their birthdays arrive, you can create a message that can be sent to them. This can build a positive and personal relationship with the recipient that can really boost your business.
Build your mailing list one person at a time. Start by asking your largest customers to sign up and recommend you to their friends. Word of mouth is the best form of recommendation and you will gain much more business this way as well as have a larger, targeted email list to market your products to.
Make sure that the call to action in your messages is crystal clear. Featuring this element prominently dramatically increases the chances of a reader clicking on it and following through to your landing page. Even if they do not on a particular message, it will prevent them from getting soured on a jumbled message that does not seem to have a focal point.
Take a look at the emails your competitors are sending out. Try signing up for email lists. This can help you to stay one step ahead of the game when you are sending out your own business emails. If they are lacking in one area, you can try to use that in your campaign. If they offer promotions, generate ideas that will offer your subscribers something better.
Email marketing might be old, but it still has lots of profit potential. If you use what you’ve learned here and continue to come up with new email marketing strategies, you should see profits from your email marketing program for years to come.
