Marketing your business takes determination, inspiration and knowledge. Step one to creating an effective email marketing campaign will be gathering information, and this article is a great place to start.
Read on for the best tips and tricks which industry leaders are currently using effectively in their own campaigns, leading to great success.
Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won’t be accused of sending out spam.
If you want your email marketing messages to get to the right inboxes, target anyone whom you send to. If you already have a core set of fans or followers, offer discounts or promotions to those who get friends to show up. Anyone curious in your products and services probable has known others with similar interests, which mean you, can organically grow your list through existing social relationships.
Make sure that email formats are tested. Include the information that is most important, as well as new offers, at the very beginning of your emails. Experiment with a variety of formats, though, to determine which formats provide the best responses. Continue to use the method that works best. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.
Give your marketing emails the same consideration that you give your site content and other marketing materials. Too often businesses take a too-casual approach to their email marketing efforts, and seemingly small errors like typos end up undermining their readers’ perception of their level of professionalism. Before you add an email to your marketing rotation, ask yourself if it would inspire you to buy.
Do not restrict yourself just to email marketing. As you identify your core clientele that trusts you, see if you can get phone numbers and physical addresses. Build on your relationships by expanding your communications with your loyal core base by contacting them through these mediums as well as email.
To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.
Automatically unsubscribe customers who don’t respond to your marketing materials after a certain number of emails. If your customers aren’t responding to your emails anymore, they most likely have lost interest in your newsletter but aren’t annoyed enough by it yet to unsubscribe. By unsubscribing them, you avoid generating bad feelings that could hurt your business.
When you’ve determined your email’s frequency, make it into a schedule. Set the times and dates of when you have to send your recipients your emails. It doesn’t matter if you send an email daily or monthly, sticking to a schedule can keep you organized and can allow your recipients to know when they can receive your emails.
Research shows that there are three emails that are the most important. The first offers an introduction and invitation to sign up and give permission to receive further communication. The second presents the customer with specific expectations such as coupons, discount offers or newsletters. The third email would deliver those expectations in the form of the discounts and other incentives.
Be persistent. Studies show that it takes a minimum of 7 to 8 impressions before your advertisements will take effect on a potential customer, and it could take many more. You need to touch base with your customers at least once every few weeks, and assume they will not buy your product or even click your links for several iterations of messages.
To boost your potential customer base, make it easy for your existing subscribers to refer their friends or family members to you. The easier it is for people to share your messages with other people, the more likely it is that they will do so. This means more subscribers and more potential customers.
Reflect current festivities with your email marketing messages. Have a theme focusing or referring to love at Valentine’s Day. Be thankful to your subscribers around Thanksgiving. Sending out content in tune with current holidays lets your readers know that your messages are up to date and not just old content being regurgitated by some server.
Now that you know what the experts are doing to create email marketing campaigns which are helping them to reach their goals, you’re ready to engage in your own projects for your online presence. Whether you want to boost your social media accounts or your storefront, all dreams will be achievable now that you know what you’re doing!
