Email marketing has been around as long as the Internet. The latest spam programs and filters can be a challenge to any email campaign, but the correct strategies can be of value to both you and your customer. The ideas suggested in this article can help you increase your sales and gain customer loyalty.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Do your best to keep your email message personal. As with other types of marketing, customers will be more likely to purchase items from you if you add a personal touch. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
if you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer’s name for credit too.
Don’t include the use of newsletters in your email marketing campaign. You can send the people on your opt-in list relevant emails about particular topics instead. You will attract more people when they know that they will only be receiving information that they are interested in, and that they will not have to sift through an entire newsletter to get it.
Do what you can to make your email go into your customers’ inboxes. You must work to get your email to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, your recipient may never see them. Check with customers to see if they are getting your emails, or if they’re no longer interested.
Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
Email marketing marches on, and the good old newsletter has become largely obsolete. Instead of sending around a general circular for all of your subscribers, expend the effort to tailor emails to the interests of their particular recipients. There are many robust programs and services that can help you do this automatically.
Use active and passive feedback to build your brand, and diversify your email marketing tactics. Active feedback is rather obvious: ask for opinions and suggestions from your readers. Passive feedback is generally not seen by the readers. You can get tools and software that can help you to figure out what links have the most clicks.
Do not restrict yourself just to email marketing. As you identify your core clientele that trusts you, see if you can get phone numbers and physical addresses. Build on your relationships by expanding your communications with your loyal core base by contacting them through these mediums as well as email.
Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their cell phones. If the message is difficult to read on their phone, it is likely to be deleted without the content ever being read.
Each of your emails should be personally tailored to the recipient. Personalization goes beyond sending an email with the recipient’s name stuck into the greeting line. Look at your available profiling, and find ways to use as much of it as possible. Segment your subscriber list by interest or buying behavior, and create messages that are likely to appeal to that group of people.
When following up with customers, try following up with a sale schedule. Include a link in order for them to view this schedule. The end of the email could inform them that they can get all the specifics on this sale schedule by clicking on the link that was provided to them.
Give your customers the feeling that you care about them personally by adding some kind of individual touch to your emails. If your customers feel like you have mass sent the email, they may just delete and block you. It’s simple to add their name at the beginning, but there is more you can do. You should understand when, why and how they subscribed to your emails. Use all this information in the message you send them.
When performed correctly, your readers won’t even be aware that your emails are a part of a marketing strategy. Your customers will look forward to emails from you if they contain information which is of value to them. Not only does this improve your brand, it can help your entire business to grow. Your customers are more likely to purchase products from someone who has provided them with valuable information for free. Use these tips to increase your email marketing campaign’s rate of success.
