Today mobile marketing is an incredibly popular career that is emerging. The demand for promoting a business via mobile communication is on the rise. Now is the time to enter into it. Here are some tips that you can use to get you started with your mobile marketing plan.
Keep your mobile marketing simple. It is important to keep the number of required clicks to a minimum to raise the response of your efforts. Since using a mobile keypad is frustrating if it require excessive typing, do not require too much information to be given. Only ask questions that are absolutely needed and make your directions very clear.
Make your website easily navigable to mobile devices. While you may know your site works for larger computers and tablets, you need to be sure it will work for mobile phones as well. Test it using your own mobile device to see how it handles, and make any necessary changes.
Have a goal. Do not start a mobile marketing campaign until you know exactly why you want to have one. You may want to have extra revenue or draw in more readers, but whatever the reason, you need to track the information you receive to find out if your program is really successful.
Do not message your customers randomly. Make sure you are giving your customers relevant and interesting content. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Send content that you would want to receive yourself, something that is of benefit to the recipient.
Do your research. Understanding how mobile marketing works is the most important step to take before you get into it. Search for other marketing campaigns, and see which ones worked out well, and which did not. Having this information to back you up can put you on the successful track to marketing well.
When building a mobile marketing campaign, you need to make sure that you know your market first and foremost. If you cannot identify and correctly cater to your intended market, your campaign is going to ultimately fall flat and nothing will be able to save it. Identify your market and know it well.
You will have a tough choice in mobile marketing dealing with whether to go with mobile apps or mobile sites. You need to let the actual message choose its medium here. In other words, you should go with the flow with whatever works better with one method than the other. Don’t try to force it to go well the other way.
You need to be certain that you’re describing a benefit well to people in mobile marketing. It’s not enough just to be short and to the point. You also need to be very poignant as to what you’re speaking about. This means directness is required in telling a customer exactly how they will benefit by following your link.
The ads you run on mobile websites also need to be properly formatted, so this is something you definitely have to look into if you’re planning on running ads at all. Check out services like Apple’s iAd and MobClix to find various ways to run banner ads on mobile websites.
Avoid sending texts to consumers in the early morning or late evening. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.
Never send out any type of unsolicited messages. This will just be spam to people, and you may end up losing potential customers quickly. If they get a message from someone or some company they don’t know, they will probably just delete it right away, and be a little frustrated.
Giving customers preferred status is a proven way of increasing loyalty and sales, so tell your customers they are “preferred” and “elite members” and bring more of them in! Making exclusive offers only to your mobile marketing customers and giving them special titles will increase the likelihood of them purchasing your products or services, and it will definitely get them talking to others about the benefits of being your customer!
One of the key factors to successful mobile marketing advertising and messaging is to keep your messages and ads short, to the point, and urgent. The devices are possibly smaller, so you have less room to work with in composing your ad. So make them short and clear so that you can get your message across quickly and fully understood.
If you are using email as part of your mobile strategy, consider using a text strategy instead of HTML. If you haven’t optimized your HTML creative for a mobile device, the email itself can be incredibly hard to read in a mobile environment. A text email is perfect for mobile users, as it will appear exactly the same way across all email clients and it’s easy to read on small screens.
On your website and your mobile site, have links to your social networking and other affiliated sites. Company videos on YouTube, Twitter page, Facebook’s page, Google+ page, or Foursquare any resources that you can provide to your customers to give them more information about your business and who you are.
You should now see why this career is very popular and very in demand. There is so much you can do in it! There is also a ton of information on how to start enjoying the benefits of it. By following these tips, you are well on your way to becoming a successful mobile marketer.
